Owned a few Pauls over the years. Gibsons were once the standard but today frankly there are better guitars around for less money!! A Heritage for example is what a Custom shop Gibson SHOULD be and was built by the same guys who for YEARS were working for Gibson in the old Kalamazoo plant and are less expensive!!
Frankly the USA Chigago Custom shop Washburn WM-4 I bought last year for $400 off ebay (new list was right at $2000) blows any of the Pauls I have owned or played away in workmanship, Playability and the tones are to die for.
That plus they seem to spend a lot of time harassing other manufacturers in court.
I'm not a Gibson fan!

For myself, I never really liked the sound or feel of the Les Paul. I've had several guitars over the years, but I just didn't like those for my own personal use.

For the money, I would buy the less expensive Epiphone Les Paul anyway. OK< the wood is a bit softer, and the pickups not quite as nice, but you can shave up to $2k off the price of a new guitar and still be getting a quality guitar.

For example, I finally found a guitar I love: the 335 body style. I like the wide neck, the tones, the vintage shape, etc. I played a Gibson Dot, but they were $2399 new. The Epiphone Dot was only $399. They both have the same pickups and Grover tuners factory installed. Ok, so one was made here in the USA and the other in China. But, taking the price out of the equation, I actually preferred the feel of the Epi over the Gibson.

Of course, now I own 2 335s, and one of them is a Mexican off-brand: an SX. But, after I had Grover tuners put on it, and had a pro set up performed, it is a more solid guitar than the Epiphone.

So, you can say that one guitar is better than another, and sometimes it is so. But, it mostly comes down to you finding a feel and sound you prefer and sticking with it.